“Every day BAL makes a positive difference in people’s lives; I’m proud to be a part of this team and share our stories with the world.”
Brendan is Chief Brand Experience Officer, based in BAL’s Dallas office. He directs the firm’s go-to-market strategy and leads the marketing, communications, sales enablement, brand, creative, events and business development teams.
Brendan and his team work to ensure that employees and clients have a consistently exceptional experience with BAL. He has a wealth of experience in designing and executing effective B2B marketing strategies that drive growth.
Prior to joining BAL, Brendan led marketing for Booz Allen Hamilton’s commercial cybersecurity business and for Tracepoint, an industry-leading digital forensics and incident response firm. At each of these firms, Brendan helped drive the modernization of content through thought-leadership programs, reshaped product marketing and developed growth strategies based on market research and analysis.
Brendan started his career with General Mills in its business management program. Additionally, he held various marketing and corporate development leadership positions in GE’s venture capital unit.
Georgetown University, MBA
University of Notre Dame, BBA